Archives for category: Styling Project

Yo Gabba gabba!

Here are the long awaited behind the scenes pics, and shots that didn’t make the flyer for Rhyme & Wine II.
Our model, Azalea is just beautiful!

Once again – dope team. Need I say more?

Art Direction & Design: Marc Ghali
Photography: Shaun Joseph
Styling: (Yours truly) J Marie
Hair & Make Up: Debbie Celis for Product of Society
Model: Azalea Hart

My friend Mel is not only a wick-aad dancer and singer, but a BEAUTY!!! Who wouldn’t want to photograph her?
Another project for Lise & Chris – Meesh on makeup and myself on wardrobe, nuthin’ but fun times!

Lise’s sexy idea worked perfect with Mel!

Check it!


Art Direction & Photography: Lisa Vuong & Chris Hernandez
Makeup: Michelle Ellen
Styling: J. Marie

Here’s the official flyer for Rhyme n Wine!

I better see your pretty asses there!

Art Direction & Design: Marc Ghali
Photography: Shaun Joseph
Styling: (Yours truly) Joan Marie
Hair & Make Up: Debbie Celis for Product of Society
Model: Azalea Hart

More behind the scenes to come!

I’ve known my BFF, Meesh since high school. Her love story with her fiancé, J is THE best story I have ever heard. When they got back together while I was in the Philippines, I screamed so loud that all of Manila must’ve heard me. When I saw J for the first time since they reunited, I gave him a long jump straddle-hug. When they got engaged, I blew out their speaker phone and I’m sure I cracked the car window from my piercing yell. When they asked me to be the Maid of Honor, I was speechless, most honored and ecstatic to fill such a role (even though we made this promise to each other while hanging out eating ice cream over the rails of STC as teenagers).

When Meesh asked me to style their engagement shoot…..I peed my pants.

I hesitated like hell. Meesh is so unique, and she is one of the main reasons why I love fashion so much. I look up to her in so many ways and always admired her edgy, bold style.  I couldn’t believe she asked me to style this, because honestly I thought she could do so much of a better job than me. I learned a lot from her in terms of fashion (and life – although I’m not sure she knows this. haha).  For example, I always wanted a mohawk, was too chicken and she had the balls to do it first, which then gave me the confidence to do it. HAHA.

But Meesh doesn’t mess around, she wanted me to do this and I had to try my hardest to impress her! This was a REAL test! I don’t think I’ve ever been so nervous to style a shoot!

So after several size returns, 3 postponed shoot bookings and my knees shaking after I asked them if they liked what I picked. Here’s what they ended up with…

Nothing but beautiful, breathtaking, fairytale photographs, for a one-of-a-kind true fairytale love story :)WAAAAAAAAAAAAAAAAAAAAAAAAAAAH!
So I did put a dash of Blair and Chuck flare in there. Did you notice?

Meesh is wearing a dress from Forever 21 – Twelve by Twelve line; accessories from Aldo
J’s entire outfit is from Zara

Congrats again, I’m counting down the days! I love you guys!
Now if you’ll excuse me, this MOH’s got work to do!

Stunning photographs courtesy of Tara McMullen

Speaking of best boys ever, how could I ever say “no” to a collabo?

Marc, Shey & Shaun, (whom I met by kinda fluke and have become some of the most greatest & loyal friends ever) throw some of the best jams in the TDOT (best known for Hip Hop Love). I was more than grateful to help them out when they asked me to style their next flyer – Rhyme N’ Wine. A jam to combine the love of urban music with soca and calypso. Dope concept.

With little time to shop and come up with outfits catering to their theme and hitting up a serious Halloween party the night before (shit show massive), there isn’t anything I wouldn’t do for these guys. Thanks for the restore Vitamin water Marc, that shit is MAGIC!

Nonetheless, we had a wicked ass time.
Our model and friend, the beautiful Shonelle – fully came in and killed it! YOU SEXY GYAL YOU!

Amazing team.

When Vicky first kicked off her business as a photographer, she asked me to style a couple for one of her upcoming engagement photo shoots back in October 2008


I’ve seen other engagement photos, and most of the time I’m not a fan of the mismatched or too-matchy getups (enough with the white/black top and blue jeans man!). Again, never having styled a couple for such a special occasion that they could look back on and for the world to see, I had to make them look good. Hi! Nervous! A new challenge for me to take on! I had to be careful and not go nuts on crazy fashawwwn ideas.

Jen & James were so lovely, and thankfully they loved the outfits I got! Jen is wearing a dress from Nine West, knee highs from Aldo and wool jacket from H&M. James is wearing a sweater from the Gap, jacket from Zara (which he later bought off me) and hat and scarf from H&M.

We had such a bomb ass time frolicking in the forest.

Stunning pictures and a stylish couple =)
Congrats Jen & James they are now married!

Photos from Darryl and Vicky

Garb what?

Garb Tenement!

Back in 2008, my boy and style partner Duane, a.k.a “Duane Baby” a.k.a “Baby D”, a.k.a President and CEO of Garb Tenement asked me to style their lookbook for their new line of dope hip hop tee’s for mens that they planned to sell online.

I was honored by the offer, but I hesitated. I never styled mens before, and I wasn’t confident enough at the beginning to do the job, but the whole Garb Tenement team put their trust and encouragement in me, and believed that everything would turn out perfect, and it did!

Might I also add that I had 1/2 an hour to whip out the wardrobe….weeeeeeeeeerrrdd!

After confirming a simple theme with an all white appeal, and “daily mens tasks” (haha), I had a better feel of what kind of vibe they were looking for.  Again, with the help of the best collabo team from the Black Widow photo shoot, this would have not happened without  them!

Needless to say, it was pure fun, jokes and no doubt a learning experience!
Look out for Garb Tenement!

Once again shout outs to the dopest team (ps. – the shirt I’m wearing with the alien head is glow in the dark son!):

Wardrobe Stylist: J Marie
Art Direction: J Guitz, Baby D & J Marie
Models: Jan, Duane & Jon
Photographers: Vicky & Cristina
Makeup Artist: Miel
Production Assistant: Chelle
Location: Boy Girl Photography Studio

And for the record. I know that the “s” isn’t necessary since men is plural, but mensssss sounds so much better! woot!

My Fashion Styling course was what changed it all. It was my second course of the certificate program. The first course seemed to be a breeze. I mean…how hard could a Fashion Styling class really be?  The class began with about 40 people. My fabulous instructor, Iris – explained details of the final project on the first day. The next week, only about 20 people showed up to class.

I was petrified at what was expected out of this class. I had to find a legitimate model under a recognized modeling agency, along with a professional photographer, a makeup artist, a hair stylist, studio time…and of course since I was the stylist, a theme and outfits to match. Things that I have never done before and had no idea how to do. I wanted to pee my pants at the whole idea. It was, as me and my friends would say, intanse.

But secretly, I love challenges and I went hard on this one. Luckily, all of my closest friends are amazingly talented, so I utilized them and I couldn’t have asked for a more ridiculously sick ass team.

Themes are difficult. In the beginning I thought the more complicated the theme was, the more “fashion forward” it would be. I racked my brain for weeks coming up with something, and thought of the most ridiculous ideas that were impossible because there was no budget for this. Poor Vicky had to listen to me for days and read my emails, brainstorming on any idea that came to mind.

Finally, after going through some portfolios of other stylists for some inspiration, I came across some very gothic images that took place in a cemetery that made me look twice. To sum it up, I came up with Black Widow, the story of a strong female “femme fatale” man eater who lures men into her realm of darkness. She uses her own beauty and sweet temptations to capture her prey……(insert dracula laughter here). The wardrobe? Simple. Black & white in a variety of fabrics and textures.

So without further ado, here are my favourite shots.

Wardrobe Stylist & Art Direction: J Marie
Model: Laetitia Gacond (previously with Elmer Olson Model Management)
Photographers: Vicky & Cristina
Makeup Artist & Photo Editing: Miel
Hair Stylist: Kyeisha Ball for Marca College
Production Assistant: Chelle
Chef: Duane Baby aka Baby D
Location: Boy Girl Photography Studio

“Every fashion spread, should tell a story” – Iris Simpson

So this is how all the styling mayhem started….

Once upon a time, several people asked me what the hell was I doing working the job I work (I’ll give you a hint – it’s technical). The subject of fashion always came up. I thought, since I have a technical diploma and degree, why not go to school and learn more about fashion, and the reasons why it was brought to my attention?

I found myself signing up for a fashion course in 2007, which then led to pursuing a Fashion Coordination and Styling certificate (which I am currently still completing). The final project was to pretend to be your dream job in the fashion industry and come up with a theme and execution. I was also told to put in whatever I wanted to get out of it. So I went all out.

I came up with the idea that I would be the Fashion Styling Editor for Flare ,and my theme would represent Toronto’s diversity in culture and beauty in the issue’s fashion spreads. I rounded up some beautiful girlfriends of mine and put them in pieces from my own closet – repping Asia, Europe, The Caribbean and India. Along with my sexy, talented photographer friend, Vicks (who is fully killing the photog scene – visit her at We managed to pull all of this together in a day.

aaaaaannnd voila! my first project.

Below is a collection of my favourite behind the scenes and finished photos.